Get More Speaking Gigs Write a One-Sheet

Get More Speaking Gigs Write a One-Sheet One of the best free ways to market your personal brand to your target audience is to take on speaking engagements in your field. I do this quite a lot in the London meetup circuit and I would like to share some tips on how to get booked to talk. When you speak before a group of people, you generate lots of interest and you will have plenty of opportunities to chat with potential employees, customers, partners, investors etc. Compare this to a normal meeting where you do your pitch to one or two people, it’s obviously more efficient to do it to ten or twenty prospects in one go. Expert status: By giving talks on specific topics you establish yourself as an expert or even a thought leader. Being seen as someone that really knows their stuff will lead to increased interest from peers and customers. The more you are seen, the more you are likely to be mentioned and interviewed in the media, both online and offline. If you have a site or a blog, you will notice that your visitor stats can skyrocket after a good speech. Your increased exposure will in turn lead to more enquiries, business and hopefully allow you to increase your rates. How to get speaking engagements: How do you pitch yourself and your speaking prowess to meetups, seminars and conferences? You obviously have to find out who does the bookings of speakers. The best way to convince this person to book you is by sending over a speaker one-sheet, basically a one pager outlining what you talk about and why they should book you. Just like a resume is screened by an employer, the speaker sheet will be reviewed by the event planner and it needs to provide this person with enough compelling information to get you booked in. Here are the main five bits of content your speaker fact sheet should contain: Name and photo You will need a photo that brings out your personality and stays consistent with the topics you are proposing to speak about. The photo is critical to your personal brand as images tend to be remembered long after the text. Topics and benefits What exactly do you speak about? List a few of your ‘greatest hits’ talks and how they were received. What are the benefits to the audience, why do they need to listen to you? You can write what problem you are looking to solve and what others thought of your presentations. Bio The short biography will tell the reader what you have done in the past, what makes you an expert on your topic and where you have spoken recently. Just like your normal bio, make sure to stay concise, write what you do for others and back it up with evidence. Drop any prominent names that you think could be familiar to the reader. More on bios at 8 Steps To Writing a Professional Bio. Contact information Your call to action has to be followed up with your contact details. Give the reader a range of options to contact you (phone, email, site, social media etc) so that they can use their preferred method. Testimonials This is where you let others sing your praises. List quotes from previous event planners and even audience members. Make sure to include glowing testimonials from a diverse set of people, so that any reader will be able to relate to the feedbacks you have received. Final Note Having a great looking speaker one-sheet doesn’t mean you now should spray and pray it to every event planner in town. Take your time to research the individual and personalize your message as best you can. Follow up with a phone call to make sure they have received it and to create some urgency. Best of luck with your speaking campaign!

What Apartment Shopping Taught me about Careers

What Apartment Shopping Taught me about Careers Dear Apartment Gods,   Please, oh please let us find a dog-friendly 2 bed/2 bath within walking distance of the L. Wed like parking included. We also wouldnt mind granite counter tops, stainless steel appliances and wood floorsequal sized bedrooms and new bathroomsoh yeah, and keep us way under budget and within  4 block  s of the park.   With Love, Nicole Katie Im moving.       First let me say that apartment shopping is a HUGE pain in the butt. While I have loved seeing Katie almost every day for the past two weeks, along with the past two  Sunday mornings (not a pretty sight),  Id prefer not to see her under these circumstances.   If you can imagine it, our apartment search consists of us driving the wrong way down one-way streets, relying way too heavily on my iPhone map to navigate our new neighborhood (which quite frankly is embarrassing considering we have lived here for 4 years), getting lost again,  being scared to get out of the car at places listed as a great deal!, jumping into car after working with someone who had quite possibly used illegal substances right before our appointment, (theres no doubt that guy HATED us)you get the idea. We know exactly what we want.   But finding it is another story. We find a place with the space we want, but it is 150 years old and falling apart.   We find a gorgeous place that is modern and in the perfect location, but one bedroom is as big as a closet  and doesnt have  a window.   I think if Ive learned one thing over the past year, its that you just cant have it all. Perhaps this is a simple concept to most, but  it wasnt  for me.   I really thought you could have it all in an apartment, in a job,  and in just about everything else.   Perhaps you are your own worst enemy, striving to have it all in a world where perfect just doesnt exist. My apartment search has mirrored that of job seeking and ones career: it is  almost impossible  to find the whole package without a flaw.   And at some point, you just have to pick one and go from there. Letting go of perfection is bound to give you a happier and more fulfilling life and career.   Embrace the imperfections.   Give up on having it all.   Live the life you imagined and have fun doing it!

Love Him or Hate Him - Floyd Mayweather Jr - Personal Branding Blog - Stand Out In Your Career

Love Him or Hate Him - Floyd Mayweather Jr - Personal Branding Blog - Stand Out In Your Career Personal wealth is just a small piece of your personal brand success pie. If you maximize opportunities while in the spotlight then most likely financial benefits will follow. And we know that the spotlight shines just as bright on a villain as it does on a hero. Floyd “Money” Mayweather Jr. has amassed great personal wealth through combining extreme skill with a love-to-hate persona within his sport. At 35, Mayweather is a man who wears multiple hats â€" boxer, businessman, and sole self-promoter, all of which brought in $85M last year and landed him a ranking of #1 in Forbes Sports 100 athletes. His business acumen and knowledge of the revenue stream within boxing lead to the creation of Mayweather Promotions, allowing him full control of the income flow. In doing this he is able to provide himself with 100% of the revenue generation from his fights, versus the 40-50% that other boxers get. The key to the income generation is viewership of his sport. Mayweather has proven that he knows what drives people to pay for this luxury in mass â€" the promise of a good fight blended with a lot of dramatic flair. His dramatic flair has caused a lot of love, and a lot of hate. Loving to hate Fans can be just as passionate about wanting to see someone fail and struggle as they are about another’s success. It’s the Tiger Woods in golf analogy. Mayweather is one of the most hated in boxing at his own doing. He created the persona and works tirelessly to fuel the fire because he knows that people will pay for the chance to not only witness his greatness, but also his failure. For every hater there is a fan just as fierce in his or her appreciation. This appreciation is showcased in his social media presence 3M Twitter followers and 1.4M Facebook fans. Mayweather is one who knows the benefits that social media activation can provide. His involvement allows him and his team to control messaging and shower his fans with appreciation. The look/feel can definitely use some work and investment but his personality shines through and gives his fans what they want â€" an unapologetic glimpse into the life of an undefeated, trash-talking boxer who is close friends with 50 Cent and had Justin Bieber ringside. Mayweather’s unapologetic nature, and “life as an open book” living, borders on contrived authenticity. People love seeing real flaws in others, especially those in the spotlight, and Mayweather plays that to an extreme. His issues, whether legal troubles, past rants, or family disputes have always been on display without the normal spin doctoring seen from other celebrities. It is worth pointing out though, that we are talking about boxing, a sport where more leeway is given for behavioral issues than in other sports. Mayweather is who he is, and while he apologizes for certain incidents, he never apologizes for himself. In recent years, Mayweather has increased his charitable donations exponentially (Food Banks, Susan G Komen, Habitat for Humanity $50K+ each) and it will be interesting to see what personal changes come out of this most recent jail term. As someone who has as much charisma, drive and influence as he does, it would be nice to see him use his platform and wealth to leave a positive legacy in his sport, community, and the business of athlete self-promotion. Then again, this is boxing, and Floyd “Money” Mayweather Jr has certainly proved that balancing out the good with the bad is exactly what his audience not only wants, but expects. Author: Katie Marston  is President and Executive Director of DYME Branding , a personal brand development company focusing on professional athletes, celebrities, and executives. Follow her on Twitter at  @ktmarston

10 Tips for English Students Who Want to Be Journalists

10 Tips for English Students Who Want to Be Journalists So we’re almost four months into 2013, and whether you’re in your first, second or third year, it’s never too early (or late) to start planning for your future career. Especially if that career is in something as competitive as Journalism, with a lot of people wanting to get into relatively few openings! An English degree is a good start, but it’s worth doing everything you can to get ahead of the crowd. Here are 10 great ideas that will give you that extra competitive edge and help you get your foot on the Journalism career ladder… 1. Network Most jobs aren’t found through advertisements or agencies, especially in competitive industries where each job advert gets hundreds of responses. Having contacts is imperative, so attend all the talks and join all the societies so you can to start building some bridges. 2. Intern Early A summer internship is a great foot in the door, and although most companies hire students for placements during or after their second year, it’s never too early to start applying for them, even if you’re still in your first. 3. Learn To Research Journalism is as much about research as it is about the ability to write. If you’re writing something factual, the emphasis is always on getting the right facts in the right context between slickly constructed sentences. 4. Blog! Having your own space to sprawl out your thoughts is useful for building an online presence, and for developing your writing. Just don’t let it sit there and gather dust: set yourself deadlines and topics to write about to help sharpen your skills. 5. Keep Current If you’re looking to cover something dynamic like fashion or technology, always take the time to cover new developments. You can even revisit or expand on older pieces so you’re ahead of the curve. Plus, it’s good practice if you end up staffing a retractions desk. 6. Volunteer Especially in digital media, content is a buyer’s market. Finding blogs or local papers that need volunteer contributors can demonstrate a good work ethic and build up a body of published content, as well as letting you develop your style in the print world. 7. Become an Entrepreneur If you have a niche interest or you can’t find the right outlet, why not start your own? If you want to become a writer, you should get involved in the business side of media. Generating content is useful, but with the mindset to manage or monetize written content you’ll look even better to employers. 8. Try Anything If you’re interested in lifestyle journalism, always be open to new things. Editors love to have someone they can confidently send to cover different events, especially on smaller papers where you might be seeing local plays one week and reviewing a wine festival another. 9. Keep Your Essays If you’re looking to get into the more academic side of journalism, it’s worth remembering that over the course of your three years, you should be building up a solid collection of referenced critical writings that you can carve up for examples if you’d like a career writing in this manner â€" but only the best ones, mind. 10. Persevere Journalism is a tough industry with a lot of people trying to get in, and a lot more are trying to get to the top. Bear this in mind if you find yourself struggling to find opportunities. Times are tough, but something can only stop you if you let it. If you’re an English undergrad with some other ideas, or an industry insider with some advice, why not drop me a comment below?

12 Career Options to Consider If You Want to Get Into Marketing CareerMetis.com

12 Career Options to Consider If You Want to Get Into Marketing Source â€" Pexels.comTo win in today’s business, you have to put your focus on activities that bring you the most value. One such activity is marketing because no matter how good your product or service is, if no one knows about it then your business will struggle or fail.Simply put, marketing is like the small hinge that swings big doors.This is the reason why working in the field of marketing is one of the most sought-after careers in this current age of technology.evalIf you’re planning on pursuing work in this industry, there are a number of jobs to choose from depending on your skills and interests.1) Marketing AssistantevalIf you’re looking for an entry-level job in marketing, you might want to consider being a marketing assistant first. The role would require you to write marketing reports, sales brochures, and other similar documents related to promoting your company.Other responsibilities might include working on advertising, performing market research, and helping det ermine new sales strategies.2) Public Relations SpecialistIf you’re particularly good at communication, being a public relations specialist might be just a great fit for you. As a PR specialist, you’ll serve as the voice of your company to the public. It’s your job to issue written statements to the news media, local communities, and other similar groups as well as to write press releases.There are a lot of working opportunities for a PR specialist since aside from large companies, most hospitals and nonprofit organizations are just some of the firms that typically hire one as well.3) Advertising/Marketing ManagerAs an advertising or marketing manager, you’ll mostly be in charge of making a brand or product successful. You’ll typically direct the overall plan as well as develop and manage the marketing part to make sure that the brand, service or product you’re handling is expanding its audience reach.Aside from that, the role also requires that you focus on developing a brand’s performance in terms of profit and sales as well as the image that the company is projecting to the public. According to BLS, the job outlook for the role is about 10% which is higher than average.4) CopywriterevalSo what is a copywriter? A copywriter is someone who writes actionable content with the purpose of spurring the reader into doing the desired action. Most commonly, people hire copywriters if they want to sell products or persuade their visitors to give their email.If you love being creative and enjoy the process of writing content for advertising and promotional purposes then this job is for you. Copywriters are often the ones responsible for the texts you see on brochures, billboards, advertisements, sales pages, and more. Simply put, your job is like a salesman but with written words as your main tool!eval5) Social Media ExpertAs a social media expert, your main job is to handle all social media platforms and make sure that the profile for each is thriving. T his might entail developing and implementing the right social media strategy to increase a page’s following and increase brand awareness at the same time.You’ll need to be able to publish social media content regularly and manage social media campaigns. Another aspect of the job is to monitor user engagement and track campaign metrics to make sure it’s successful.6) Email Marketing SpecialistevalEmail marketing specialists are often at the helm of a company’s email communications. The role requires analyzing email marketing campaigns as well as making recommendations for areas of improvement.On the technical side, you’ll be required to perform A/B testing on the current email campaigns that are running order to determine the most effective one and scale it accordingly. Aside from testing, you’ll also need to track and create weekly or monthly reports on the campaign results.7) Content MarketerIf you’re an aspiring content marketer, you’ll need to familiarize yourself on how to use contentto drive traffic, leads, and engagement for the purpose of improving sales and customer retention.Part of the job also includes determining an effective content marketing strategy that will fit what the company’s target audience is looking for. You’ll also need some basic SEO understanding, content development know-how, and content management skills in order to perform this role successfully.8) Promotions DirectorAs a Promotions Director, your main role is in sales and marketing. Either you’re in charge of sales promotions or promotions that are aimed towards increasing brand awareness or audience reach.Promotions directors can use a number of marketing tactics including live broadcast events, public contests, and giveaways, to name just a few. It’s also your duty to attend all promotional events to ensure that everything goes well and to interact with event attendees.9) Digital Marketing ExpertIf you’re interested in a digital marketing career, you c an take up the following roles: Internet marketing specialists, SEO expert, and marketing directors, to name just a few. Although most require a degree in marketing, some don’t as long as you have experience in the field.Their main role is to run and implement effective online marketing campaigns on different online platforms such as social media or search engines. The goal of each campaign can vary and can involve selling products or increasing brand awareness or audience reach. Just like with the promotions director role, you’ll need a marketing background or similar experience in the field.10) Product MarketerevalA product marketer promotes products by creating and running marketing campaignsâ€"either through advertisements, social media strategy, trade shows, and other online promotions. Also included in the role’s responsibilities is to track sales, take stock of promotional materials, plan trade shows, and prepare reports.Out of all the above, the main role of a product marketer is to Implement advertising and marketing campaigns based on the analysis of sales forecasts. From there, strategies should be drawn up when it comes to organizing promotional presentations; updating calendars.11) Market Research AnalystBeing a market research analyst is predominantly a technical role. You need to know how to study market conditions as well as be able to assess the potential sales of a service or product. Their main responsibility is to help companies forecast what products would likely succeed, pinpoint the target audience for them, and at what price.Other duties include monitoring and predicting sales and marketing trends, assess marketing programs and strategies’ effectivity as well as devise methods for collecting data. They are also tasked with gathering data on competitors, analyzing data, and converting any data into easily consumed written reports.12) Communications AssistantA communications assistant is an entry-level role. Your responsibilities include coordinating office activities, managing marketing information, as well as facilitating internal communications operations.evalAs a new hire, you’ll be trained on-the-job and will most likely begin with administrative and clerical tasks, which includes answering phones, filing documents, and distributing information. Other tasks and duties may include planning meetings, reviewing memos, scheduling appointments, and running office equipment.Picking the Right Career Path in MarketingNo matter where you are in your career, picking the right path might not always be the easiest decision to make. With so many options out there, it can be daunting to make your best judgment with the different factors you have to consider.But in a shell, choosing the best career path in marketing is all about knowing your strengths, interests, and what skills are you willing to improve on. Once you’ve determined those, you can pick the role that will suit your career goals in marketing!

6 Careers for Those that Like to Drive - CareerAlley

6 Careers for Those that Like to Drive - CareerAlley We may receive compensation when you click on links to products from our partners. If youre looking for a new career, and have been driving to work every day anyway, you might not realize that youve already got skills that can get you a job behind the wheel. Not everyone likes to drive, so those who do, and can stand doing it for whole shifts, there are jobs out there that can turn into lifelong careers. Some may require special licensing, but having your normal operators license is the necessary first step for all of them. These careers can range from long distance, to just around the block, but all of them have you keeping busy by keeping you on the road. Bus Driver This is for sure one that youll need a different license for, but there are also multiple ways you can do it. If you like driving long distances, then driving a coach to casinos is a great gig, and youll get to meet people along the way. You could even do bigger drives across the country which will give you a chance to travel somewhere new. Theres also the local transit route. Being a public bus driver also means youll meet tons of people, and probably have some regulars. This is always a much shorter distance though, and youll get the bearings of the area youre working in. Photo by Andre Benz on Unsplash Taxi Being a taxi driver may seem like getting barked at by New Yorkers and flagged down by people half in the street, but thats of course, only if youre in New York City. For some people, that can be fun, and it means youll be working all day, but in smaller cities, taxis can be a calmer situation. Not everyone likes to drive, so those who do, and can stand doing it for whole shifts, there are jobs out there that can turn into lifelong careers. Tweet This If youve ever needed a taxi in a small town, its not as simple as going on the street and finding one. For the most part, its all getting called and going to make pickups, which means fewer bodies jumping out in front of your vehicle, and a less stressful day. Uber and Lyft An option that is similar to driving a taxi, is driving for rideshare apps. This way, you dont have to be a part of a company and can work on your own terms. But, you dont get the fancy cars with the partition, and the point of sale is not happening in the vehicle with you, which some people would prefer. One of the best benefits of driving for Uber and the reason why I put it first. How many jobs can you say will let you choose your own hours to work? Whether its 2 hours a day or 10 hours a day, you choose how many hours you want to work and what time you want to work. becomearidesharedriver.com If thats no issue for you, then now is a great time to get into that career. More and more people are ditching their cars for public transit and ride shares, so this job has all sorts of opportunity. Its also great because this helps elderly folks who cant drive get around, but thats not the only job that can do to help the elderly. source Trucking Another way to see the country is through trucking jobs. This will also require a different kind of license, but SteelPro is ready to take on new drivers immediately if youre interested. This would be long nights, often overnights, but you get plenty of alone time and you can travel to far places you probably didnt think youd end up seeing otherwise. With Steelpro, the dispatcher is on 24 hours a day, seven days a week, so you can drive on whatever schedule works for you. Driving Instructor If you really do love driving and want to keep the roads safe, you could become a driving instructor so that youre teaching the next generation of drivers. Of course, most of the time youll be the passenger, but you can flex your driving knowledge and pass it on so that your way of doing things is the norm. You can be your own boss if you start your own driving school as well. This is another social job because youll be in a car with a new driver almost all the time, so of course, youve got to talk, but thats what can it make fun and rewarding. Photo by Jerry Kiesewetter on Unsplash UPS/Delivery Lastly, theres the delivery option. This is also different from driving a passenger car. Very different if you count the constantly open door with UPS as odd. With this job, youll get to be alone just like with trucking, but on a much smaller route, which means you dont end your day away from the family or your friends. People are ordering things online now more than ever so delivery drivers are essential to getting people those packages quickly. Its a fast-paced career, but if youre up for the challenge then these career options are for you. What's next? Ready to take action? Choose the right tools to help you build your career. Looking for related topics? Find out how to find the opportunities that help you grow your best career. Subscribe and make meaningful progress on your career. It’s about time you focused on your career. Get Educated Contact Us Advertise Copyright 2020 CareerAlley. All Rights Reserved. Privacy Policy + Disclosure home popular resources subscribe search

How To Get The Best Results From Professional Engineering Resume Writing

How To Get The Best Results From Professional Engineering Resume WritingThere are many reasons to hire a professional to write your engineering resume. A good resume writer can help you improve your chances of landing that dream job. An engineer's resume is a direct reflection of the job skills and training that you have. Thus, you must make sure that you have the best possible resume that suits your career goals.Your resume needs to reflect your interest in the industry as well as how you would be able to contribute to the company's success. You need to list all of your accomplishments during your college or university years. You also need to list your work experience that reflects the type of position that you are applying for.When you go about writing your engineering resume, you should consider hiring a professional. After all, you want to ensure that your resume is properly written so that it is effective. When you hire a professional to write your resume, you will be confident that your information is fully correct and updated.Another reason to hire a professional to write your engineering resume is to save money. In today's economy, it is much more expensive to send out your resume than it used to be. Therefore, if you hire a professional, you will get better service at a lower cost.An engineering resume is very important. It is the first contact that your potential employer has with you. If your resume does not have an impressive appeal, it could affect your ability to get the job.Additionally, many people do not know how to write a resume. Hiring a professional will allow you to take advantage of a wealth of information and create the perfect resume. You should hire a professional because it is just another service that they offer.It is also important to hire a professional for the reason that you want to be sure that you are communicating with the right person. If you are not writing directly to your future employer, you may not be able to obtain the skills or information that you need. Thus, it is important to hire a professional for this reason.These are just some of the reasons to hire a professional to write your engineering resume. Many people find that hiring a professional to write their resume has been a great choice. They find that they get the same results as they would if they wrote the resume themselves.